I think many of these go back to who "appealed" to you when you first read comics. In the 70's, the first title that really appealed to me was "The Legion of Super-heroes" (Back then "Superboy and the Legion of Super-heroes.") Teen age heroes 1000 years hence. How unique! I first got into Marvel in the early 80's with Frank Miller's Daredevil. At that same time, Marvel also had the Claremont/Byrne X-Men. DC had the O'Neal/Adams run on GL and Batman, and the Englehart/Rogers run Detective, but not much else. Marvel, at that time, was doing a good job with about 3/4 of their books..so I knew Marvel was better, but still had a soft spot for DC, because they got me into comics. Shortly thereafter, a funny thing happened. Lots of that Marvel talent began to work for DC. Miller was doing Batman stuff, Wolfman and Perez started their Titans run, Byrne followed up with his Superman run a few years later. Gerry Conway, who had created The Punisher and killed Gwen Stacey, went to Batman and created Killer Croc and Jason Todd. Keith Giffen started helping out with my beloved Legion of Super-Heroes and he and Paul Levitt did a great run on that book for 5 years. Now, DC actually was better (though Marvel still had better sales figures, but the gap was closing.) Since my soft spot for DC as still there, AND they were better, it was clear to me, DC was the choice. It stayed that way for close to ten years. My mindset was now fully formed. For Marvel to overtake DC for me, Marvel would have to increase their quality exponentially, and DC would have to tank it completely. Neither has happened.
Then..funny thing part 2: The 90's came along, and both companies took a nose-dive. Now it was like choosing the lesser of two evils. Both had some good stuff in the 90's, but neither was consistent.
Today: I get more DC titles than Marvel by a 2:1 margin. if I rated each series, and averaged it out, I actually like my Marvel titles slightly more over the past 6 months to a year. This is not enough for me to change my allegiance.
But like I said, I think it goes back to when you started. If the first book to really capture my imagination was Thor or Captain America or The Avengers, I'd probably be a Marvel guy today.
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