The company that started it all. Timely Comics was established in 1939 and run by Martin Goodman. Ironically, the very first comic the company published was named "Marvel Comics"--the very name the company would later take for itself. Timely is famous for creating iconic comic book characters who are still published to this day such as Captain America, The Human Torch, and Namor. The company published mostly superhero comics until they were no longer profitable in the late 1940s. In the 1950s, the company changed its name to Atlas, publishing mostly horror and detective comics until the early 1960s when the company again changed its name, this time to Marvel Comics, a name that would last and continues to build on the foundation laid by Timely Comics.