THE SPIDER-MAN STORY OF THE DECADE BEGINS WITH THIS “SPIDER-ISLAND: PRELUDE” Super-star writer Dan Slott and fan-favorite Spidey artist Stefano Caselli are back! New York has been INFESTED and the web grows as it gets ready to explode into SPIDER-ISLAND! Normal people are getting Spider-Powers! But not all of them realize that with great power must also come ….you know the rest. Okay, sure we often say Peter Parker’s life will never be the same. But listen, pal, we’ve never been more serious. Heroes and villains are crawling all over Manahttan and no one knows why. This will change everything for Pete, for Spidey…and possibly for YOU! Look at it this way…If EVERYONE’S a Spider-Man… then no one is.
There was a promotion in which Marvel would customize a cover featuring local comic shops who order a minimum of 500 store variants. The stores would be subjected to a selected picture and story name filled into a template cover.
The Variants also feature the short "back-up" story with the interior template. The online store Midtown Comics is the only version to have a unique cover and feature the interior template.
FanExpo 2011 included a variant "ONLY AVAILABLE WITH THE FAN EXPO PREMIUM PACKAGE". This cover is done by Steve Epting and is known as the "Toronto Variant"