Mostly, people complain about Superman's villains, because they're not as exciting as Batman villains. It has been said for years (especially since Wizard Magazine started) that Batman's villains are what makes Batman so interesting. No matter which Bat-villain is used in a story, the story is almost always cool. With Superman, you go through a lot of lackluster stories before getting to a good one. Too many of his stories are read with the thought, "Seriously, he should have had this sewn up by now."
I got to chat with Mark Waid once, when he was doing a comic signing at my LCS. He was just getting ready to start a run on JLA, and we (the entire group) were talking about the characters on the team. When we got to Superman, I threw out the idea that maybe DC could use some of Firestorm's then-unused villains against Superman. We discussed who would work against Superman, and Waid wrapped it up by telling us that when they were doing the original DC Who's Who, whenever they ran across a villain they didn't recognize, they assumed it must be a Firestorm villain, because Firestorm's villains were that forgettable.
The thing is, I went home and got looking at Superman's villains, and found that many of them paralleled Firestorm's villains. So, if Firestorm's villains = forgettable, and Superman's villains = Firestorm's villains, then Superman's villains therefore = forgettable. Now, this was sometime in the 1990's, and we're talking about the villains being used the most at the time.
The difference between Batman & Superman is that they'll use Two-Face, and the Bat-story is awesome. They'll use Scarecrow, and the Bat-Story is awesome. They'll use Joker, Catwoman, Hush, Riddler, or even the Ventriloquist, and the Bat-story is awesome. With Superman, they'll use Brainiac, and the Super-story is awesome. They'll use Toyman, and the Super-story is "Why isn't he a Bat-villain?" They'll use Luthor, and the Luthor-story is awesome. They'll use Terra-Man, and the Super-story is filler. They'll use Zod, and the Super-story is awesome. They'll have a little family time, with the Kents, Lois, or Supergirl, and the story is sweet. They'll guest star the Legion of Super-Heroes, and the story is slightly epic. They'll use Prankster, and you'll wonder why some pickpocket hasn't killed him yet. They'll use Bizarro or Mr Mxy, and the story is either good, or comedy relief.
Superman does not have a group of consistently cool villains. He spends more time protecting his loved ones from harm, than he does actually taking on physical challenges for himself. I think every Superman villain should bring a feel of epicness to the story, and many of them just don't.
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