Now I know this question is way out in dreamland, but ever since Slott said, even if you won the lottery of a lifetime and are suddenly the owner of Marvel you wouldn't be able to change anything. which I think in all honesty is b**l. I would think that as the sole owner of the company, wouldn't you have every right to have a say on what is done with your own product let alone your own company.
So, what if you suddenly owned it outright, i.e no share holders, no board of directors, just you, be it via lottery, crowd funding, or personal wealth, what would you do, what changes would you make?
Me, and I'm going to be blunt, and pull no punches
I would start with getting rid of all the top level execs. like Quesada, Alonso, Brevoort, Wacker, and maybe a couple of others. H**l even Kevin Fiege, even though Homecoming came to be a success but after what he did with "MJ" in it, sorry to me that's a BIG NO NO.
Then I would look to replace a lot of the writers and editors, starting with Slott and Lowe
and to replace these execs and writers and editors, I would actually look to the fan community and people who not only have the skills necessary but actually grew up with the characters and have in my opinion a better grasp of how the character should be handled.
Then I would look at what projects are currently going and cancel those I deem unnecessary or just don't fit with what I feel is right. Starting with the new animated Spider-Man show and possibly the inhumans.
Then I would put a stop to events with the possibility of banning them completely, as well as really cutting back of SJW and Diversity situations and books and no this has nothing do with race or anything of the sort. I just feel that we need to concentrate on what made Marvel great and that is the core characters, because, I'm sorry all this SJW and diversity stuff is really hurting the brand IMO.
and finally at least, I would REVERSE OMD and fix everything done to Spider-Man and not only that, but make Spider-Man the flagship character once more with Mary Jane at his side along with Black Cat.
oh and before I forget, finally put Aunt May to rest.
EDITT: to add
I would also put together a sort of task force. and their job would be to go over proposals of stories and give me recommendations on whether they should be done, with me being the final say.
and this task force would consist of a two man/woman team, made up of one top writer and a top fan of the books in question and the fan would be someone who knows the ins and outs of stories and characters of said book. the two would also act a safety next against anything majorly political ending up in the book.
I would also create a tech team, whose sole job is to monitor social media and keep an eye on what the writers say and get up to on the net, and then if they find anything respond appropriately, while this might be big brother, 1984ish, given the behaviour of writers like Slott, I would see no way to avoid doing such a thing.
and one more thing, this involves favouritism within the journalism community, I would put a stop to favouring one news outlet over another, in short no more exclusives to outlets that give favourable reviews, news articles or act as mouth pieces for the company, in short they have to tell the truth. and if we suspect otherwise, then they get nothing from us. To me I would rather have someone tell me I did something wrong than stroke my ego.
I would also look to reducing Marketing's control, as their job IMO is not to dictate what should be writen, but to promote the stories the writers write nothing more.
When it comes to Marvel studios as well as all the film rights.
One of the things I would do is to buy back every character right sold to Sony and anyone else. lease it back to them. but only on the condition that Marvel has final say on what happens with and that Marvel has controlling interest in its production.
Here's something I would definitely do and is one of the most important
That is to put a time limit on how long a writer can be on a book, no more 10 year stints, at most I would allow is 5, and what this would do is keep the writing fresh with minimum risk of going stale, plus this would also give other writer new and old a chance the write the character. but it will have a clause where if necessary, I can the replace writer at anytime as long as there is good reason to do so.
and the same goes for the artist, and if his work is not up to par he/she is off the book. one good example, would be I would have fired Camincolli from the book of ASM the second I saw his Mary Jane in the "Power Play" story.
As I said, I realise this is out in dreamland, but I think the question stands, What would you do if you suddenly became the sole owner of Marvel?