So... I saw the teaser for the Fired arc here on comicvine, and something in my mind just clicked...
Joe Quesada always wanted to do a spider-man who was broke, a street level character, someone without a love interest and all that.
Basically, undo all the stuff that had been done on the character. Well, his storys to do that weren't well received and now he started to see another problem with Spider-Man.
He is (soon to be was) an avenger. Why would the public not trust him? I mean, that was always a big part of the appeal of Spidey. Not only that, when he would have problems with money and stuff like that, why not simply ask for help with the Avengers?
Even more than that, it will sever his ties with MJ. I mean, would a woman feel safe around a man that basically raped her? Sure, not his mind, but it will be in his body.
With Ock in control of Pete's body, he will destroy his reputation, his relationship with MJ, probabaly his job at Horizon. Basically, turn Peter back to his old, teenager self.
What do you guys think?