Gian Luigi Bonelli called the company Edizioni Audace after buying it from publisher Lotario Vecchi. Edizioni Audace published famous characters such as Tex.
In the 60's, with Gian Luigi's son Sergio Bonelli, the company changed its name in Edizioni Araldo, then Cepim, Daim Press, and Altamira, until the current name.
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