Fright appeared in the "As the Crow Flies" story arc. In it, Penguin is making a move on the Gotham underworld, and he's hired Scarecrow to keep his people in line. Dr. Friitawa is a sweet, young albino geneticist who has been stripped of her liscence. She ends up working as Scarecrow's lab assistant, and Scarecrow becomes infatuated with her. However, Dr. Friitawa is actually hired by Penguin to engineer Scarecrow to turn into the monstrous Scarebeast, so that he would kill off the independent crime bosses that Penguin had brought into the fold without Penguin getting his hands dirty (and thus maintaining the loyalty of the dead bosses' organizations). She meanwhile uses Scarecrow's research to turn herself into the villainess Fright and proceeds to disappear until she resurfaces working for the new Black Mask.
Scarecrow has turned into the Scarebeast a couple times since then (once during War Games, and another time during Infinite Crisis), but most writers have ignored this story and returned Scarecrow to his origins.
The picture is from a late 1980's television show. The lady, obviously, is Mrs. King, a divorced housewife. The guy is a secret agent codenamed "Scarecrow" and the two eventually form a romantic relationship after a chance meeting in a train station. This has absolutely nothing to do with Scarecrow, the DC Comics supervillain.
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