July 20,2022-Interview w/Gayle King (Part 1 of 2)
By Ziccarra_Liafador 9 Comments
Good evening and welcome to another edition of CBS News. I'm your host Gayle King, and tonight we have a special guest. She's been referred to as "One of the Greatest Women's Professional Boxers of this generation; she's a model, A CEO, and a Former NCAA Basketball Champion. I'm talking about none other than Ziccarra Liafador. Thank you for joining us today.
Thank you for having me here today.
So Miss Liafador, we're going to get right to it. Can you explain what your childhood was like?
Oh man, my childhood was great. You know I was born in Richmond Virginia. I spent a lot of my childhood on the road though, I had a personal tutor. My parents were you know competing all the time so instead of dropping me off with a family member or whatever they brought me with them. It was really a once in a lifetime experience because I got to meet all types of celebrities and athletes really before I knew how to tie my shoes. After a while my mom thought it was becoming too much so she sent me back home to live with my grandmother.
And what was that like?
I mean, I did miss being on the road with my parents, but I understood why they did; I wasn't getting the social skills children need at that age. I didn't know how to play with other kids or even talk to them. So moving with my nana allowed me to do that. My nana was different...I was used to being able to say what I wanted how I wanted to my parents within the realms of respect anyways, my nana wasn't going for it. If she said to do it, and I opened my mouth to talk back. BAM right at my lips. (Laughs) So I knew I was destined to be a trash talker. That's also where I kinda realized I might be a problem at sports so I tried my hand in a few (laughs)
What was the first sport you played?
So the first sport I did was competetion cheerleading. (Looks at the screen) Yes. It's a sport. I had to be like 11 or 12 at this point. I did that for a couple of years, I liked it but because of my height I would get approached by the Track coach and the Basketball coach. They knew whose child I was and they eventually got me to leave cheerleading. And I did Basketball in the fall and then did summer track.
Ok. I would like to skip further in your timeline. So you graduate High School. You got accepted to Norfolk State University; what was your college life like?
I loved college, and I loved NSU. Around this time I was becoming a pretty big deal in the basketball world, coaches from other schools wanted me to enter the transfer portal. Initially I was against it, because I met my ride or dies at NSU. Plus it's an HBCU so I was able to get fully immersed in our culture. Y'know the battle of the bands and things of that nature. My mindset changed, he had a guest speaker come to the school I don't remember what his name was but he said something along the lines of "You need to conduct and treat yourself like a business. And I heard that and was like that's deep." So I went to my dad and I was like "Dad, I really want to start my own company" and he told me to right the vision state. So I did and that's how the Diamond Company was started. At first it was just for modeling and my mom was running it while I was in school. But I knew we could get bigger.
Before we go any further, where did the name "Ziccarra Liafador" come into play? Because up until this point, you were still being referred to as Jasmine Jordan?
I made the social switch to Ziccarra during my first shoot for Diamond Company. My dad was a famous basketball player, my mom was this famous trackstar. I wanted my own identity. I wanted people to respect me for my talents. Not my last name. So I used a random name generator (Laughs) and that was the name that came up. I aint even gonna lie it took some getting used to, but it's different. I trademarked it and now it's just what I go by. My real close-friends and obviously my family still call me Jasmine or Jazz, but it's Ziccarra for everybody else.
How were you able to initially market the Diamond Company?
There was a preconcieved notion about women who play basketball. We're generally tall, some of us; as you can see are muscular. And in the public eye that is often percieved as masculine. So I wanted to take these ladies. Most of whom were my teammates, put their beauty on full display. While I was at NSU we worked the HBCU scene. My Mom partnered us with venues that were hosting events for the major HBCU rivarly games, battle of the bands, we got a spot during the weekend of the essence film festival and that's where we really took off.
Midway through your college career, you switched to Virginia Commonwealth University. There was a ton of backlash from your decision to change schools. What was the source of all that, and how did you deal with it.
That was one of those "Don't bite the hand that feeds you situations" I became big in both sports and modeling on the HBCU scene that people within our community felt like I should've stayed there. That's going to be the question that I wonder about from here on out. What would the outcome be? Don't matta I guess because I did change and I made that choice following the guidance of the guest speaker. "Treat yourself like a company" I payed that "backlash" attention all of 5 minutes, because shortly after that VCU was in the NCAA Championship Tournament, and suddenly my IG following went from 20K to 60K in a night. I guess If I 'sold out' I sold big. (Shrug)
You help VCU win an NCAA title. You then decide you're not going to the WNBA; you decide to become a Professional Boxer. How did all that come about?
I felt like I was going to plateau in the WNBA, It sucks to say. But I really didn't think I'd reach my full potential playing basketball anymore. But also there was that needing to get out of my father's shadow thing I was dealing with too. I wouldn't truly be Ziccarra Liafador, if Jasmine Jordan played basketball like her dad. Of course I was still modeling, but I just felt like I needed something more. I just remember being in the gym one day, and Claressa Shields walked in, and she walked right up to me and told me I should try my hand in boxing. I thought about it for a couple of weeks, called her up and she agreed to train me. We had to stop for a while because I was pregnant with my son Jordan so I wanted to devout myself to him. When I was ready to return my mom came on the road with me as my manager to take care of him, and Claressa and I got back to it. Within a few weeks I'd recieved a few offers.
Talk me through your controversial debut.
Within a couple weeks I was scheduled to have my first fight, and I remember running into Mark Calloway, yall might remember him as the Undertaker in WWE. He's a huge combat sports fan, but he told me good luck and that I needed to do everything I could to stand out. "Become the Attraction". So natrually I just used my natrual gift of gab. Trash talking everybody; opponents, fans It didn't matter. I knew that I needed to build anticipation for the fight. Going into it obviously some people would remember me from modeling, and playing basketball. So when I walked into the arena you could tell it was split.
I did this thing where I didn't put my gloves on until after I'd already walked to the ring. I don't know I called myself trying to trick people into thinking I would fight with no gloves. It worked but not the way I expected. It generated so much buzz for me that I got fined. Anyways, Jesse Dunn was something like 12-4 with 5 straight KO's and she told the media I'd be light work.
Soon as my gloves were on and the bell rang. I just remember the crowd being sooo loud so, I practically screamed at her. "Imma put you on a T-shirt" We got to it, I was working her early on. And something in my mind was like 'stop playing' knock this b!tch out. So I did. And then I decided to stand over her. Which I also got fined for. And from that day I was Ziccarra Liafador "The Attraction" aka the b!tch who made Jesse Dunn famous. (Laughs)
Eventually, you become the WBC Heavyweight Champion, "The Marquee," as you called yourself, fighting whenever you're challenged. You win a couple of Gold Medals at the Olympics. What's happening to the Diamond Company at this point?
Our popularity sky rocketed during this time. The Sports branch was obviously a huge success. I mean at this time I was it's sole star. We would eventually attract and train other stars in the world of sports but I was the biggest draw for the company. In Sports and in Modeling.
So I decided that we should open up a bunch of Diamond Company gyms in North America. In order to have them all over the place I needed one extremly successful one, which is why we established our HQ in Richmond. The Corporate HQ, The Diamond Cut Fashion show, and The Diamond Mine Sports Complex would all be built in that time.
We have to close out this part of the interview, but I want to ask you this question before you go. Did you ever think back then you would reach this height of superstardom?
I did because I always bet on me. But not only that, I always think about the speaker back at NSU. I sat in the same auditorium with hundreds of other students. He wasn't just talking to me, he was talking to all of us. His messaged bounced off the ears of alot of people, but not mine. I think when you're presented with a positive oppertunity. You owe it to yourself to atleast look into it. Because that simple advice secured me a heavy bag. Yall (Looking at the camera) stop leaving that money on the table.
To be continued.
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