Hey Amigos!,
It seems like comic sites and readers are silently scared of one thing, In House Ads. I was around those days when Got Milk, Hubba Bubba, or Mountain Dew ads filled my books with loud and colorful those ads. I never mind them but I understood that the publishers made money from running selling that space. Heck, 2-3 years ago, Mass Effect flooded the books. As of today, ads remain on the back as the insides try to sell us on a new title, but is that really bad?
The big two have their own television/ film departments which act as cash cows carrying the companies. If some of that money rolls over to cover the books advertisement need, wouldn't it make sense to promote a new title instead of selling that space. If that's the case, we should have nothing to worry about, wouldn't we? Maybe one day Tony can ask Geoff & Jim, "what happened to Got Milk?"
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