I'm curious to know where all these new readers people keep mentioning are going to come from.
Are they counting on the digital sales? Do they think they're going to get new readers just because people have phones and tablets?
Do they think they're going to jump ship from the books they're already reading from other companies?
Or do they have some huge MAINSTREAM advertising push that's going to happen?
It's got to be that last one, doesn't it? And the influx of new reader's is going to have to off set the number they alienate by making such a drastic change. I haven't been following all the news and threads on this subject intensely, but surely this has been brought up. Anyone able to tell me where I can read up on the marketing aspect of this all?