The only flaw Marvel has yet to remedy with this approach as they are still starting out & leaning heavily on their subscription model, is simply that one is not actually getting a digital copy of the comic you bought in the store. What one actually gets is accessto a digital version, not an actual digital copy that you can download and keep/store on whatever device you have.
This isn't something I see either Marvel or DC being willing to change anytime soon, but the day that either does is the one I long for instead of the current digital rights control they impose. I really think Amazon.com has the best & most relevant digital policy in regards to digital content (specifically Mp3s) and I wish that were the model used for digital comics. Amazon allows for one to purchase non-DRM Mp3s and download them to whatever computer or device one uses while at the same time, allowing access to a digital backup in their Cloud player which one can alternatively listen to/access anytime.
If this were the model for digital comics: buy issue in-store, redeem online code for a DRM-free copy and access to a backup copy available in some sort of licensed online comic reader then I think more people like myself would be down with digital comics. It'd be easy for the publishers to get their money for this as they could also do as Amazon does by offering 4 gigabytes of free comic (Cloud) storage for starters and then offering pricing plans to for those who want to expand once they hit the limit.
In summation, I think the digital age for comics is still a far way off until consumers are actually getting digital comics and not just access to digitial copies.
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