Because that marketing strategy has been working well for years. I helped with a Avengers-themed story hour at the library and of the ten kids there, only a few could name at least one Avenger. No matter how good the movie was, there are just too many characters to remember. Marvel raking some serious money right now, but it is going to be very hard to keep that momentum going.
There has basically been a Batman and Superman characterization for every generation. These characters were popular in the media before color television was affordable! People remember Christopher Reeve, Jack Nicholson, (infamously) George Clooney, Heath Ledger, Christian Bale for their turns as the famous villains and heroes. They have had some embarrassing huge flops, but it the movies maintained brand recognition. I think the only names that are really sticking out from the Avengers right now are Robert Downey Jr and Mark Ruffalo. The roles elevated the actor's notariety and the actors sold the characters. I can't think of another actor with such a memorable connection to the Avenger.
The other problem: Explain in thirty words or less the story Hawk-man, Green Arrow, Red Tornado, Cyborg, Black Canary, Atom, Wonder Woman, The Flash. Read them and look at them from a non-comic fan perspective. It is very hard to sell many of these characters in a ninety-minute movie. Green Lantern being the example of a failure (which I personally blame on the writing, I'd kill have the power of ring to fly!). Superman: Alien raised on a farm by a loving family and has super strength, laser vision, and the power to fly. Batman: After witnessing the brutal murders of his parent as he boy he dedicated to fight crime in a bat suit. They both sound silly but the idea has been marketed extremely well.
As for Wonder Woman: No one has any idea what to do with her right now. People keep re-tooling her character and none of them seem to stick (I am hoping her New 52 incarnation will destroyed as an illusion devised by Circe).
Hollywood likes the "tried and true" format. DC already has a fairly successful franchise and investing millions in another character is a big risk.
That's my two cents.
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