I don't think it was advertised and as anticipated as other super-hero films. Look when there's a new Avenger's film or Iron Man film the web blows up and people go crazy. I think DC did not expect Batman Begins to do as well as it did. Once The Dark Knight was announced though the public went nuts, it was such a anticipated film because the first film not to mention The Joker being cast. When I found out Batman had a new film coming out even being a hardcore Batman fan I wasn't to excited because of the history with the previous two films but once I saw it my excitement was back and I knew there were some good Batman films finally to come. I think there are many reasons Batman Begins was not as big as it should have been but it still made money and gave fans a great new origin story while sticking to the Batman we all grew to love.