the Marvel movies are neutral in tone. it makes them accessible to a wider range audience. they're not comedic or cartoony and they're not dire, grim or depressing. none of Marvel's films have been cartoony.
Tim Burton films are cartoony. Schumacher films are cartoony. Green Lantern movie was cartoony. several Fox and Sony Marvel films have been cartoony also. Jesse isn't referring to the Marvel films, though. he's referring to DC's previous failed attempts. the problem is the DC brand is based on characters that are role models and uplifting and hopeful rather than Marvel's dramatic and angst ridden characters. Nolan's batfilms took the joy and the superheroic wonder out of Batman because it was too grounded in realism--they just weren't fun. they played like cop dramas. MoS took a similar approach and the majority of fans didn't like it. and some asshole at WB thought the response was because Superman isn't relate-able to fans anymore--it's not that at all. Superman fans don't go to a film looking for grim gritty and edgy" realism. they got the tone of the movie wrong. it's not the character. it's them not knowing their audience.
i like Jesse but his comments here are ironic because they're in contrast to everything the fans want and everything the trailer shows already. "the red coats are coming" and "do you bleed"? maybe the Argo dialogue writer was sick those days when the dialogue was written. WB is trying so hard to be cool and edgy they're failing at it miserably and it's coming off comedic and cartoony. open mind and all; but the best we can probably hope for at this point is something depressing like MoS was. WB has to get their heads out of their asses. they need a devoted DC Studios with someone that knows the audience and the IP and believes in it enough to translate it to film without trying to update it or revamp it for flim.