I don't think we have to choose. I feel that we can just support titles that we think are interesting and our vote would be for that writer/artist/character. For instance when we buy a Lord of the Rings book we don't really think about who the publisher is; we just consider the production value (be it words size, kerning, etc).
I'd actually like to see Gotham to be more like Brubaker's Gotham Central. The problem with that is that I think the general public would be more apathetic about minor characters that only hardcore comic fans know about.