I don't think DC is technically less popular than Marvel as it stands, Batman is the hottest thing in comics present day I'd say. The thing is Marvel's non A-list characters seem to be more popular, or given a chance to shine in the public eye; whereas it appears DC lives and dies on Batman and Superman. I think DC has the better characters, but whoever is in charge seems to do an awful job of whatever it is they should be doing, where Marvel will whore out characters fairly quickly.
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