Marvel taking on the DC Reboot with their own new #1 titles?

The DC reboot was without a doubt the comic news of the year and possibly the decade. Unless you've been living under a rock you know all about it. But, if you pay attention Marvel isn't taking it lying down. They've slowly been relaunching their own characters in new series, just not all at one time like DC. Over the last few months we've seen new titles for Thor, Moon Knight, Daredevil and Captain America. There is also news of new books on the horizon such as a new Uncanny X-Men series, Wolverine & the X-Men, a new Hulk ongoing (renumbered of course), a new Defenders book and others.  
What do you think of Marvel's strategy? Are they going the low key route on purpose or is this part of a bigger plan?