It is as great as you don't realize it is, perhaps you just need to wait a few years and re-read it, I never thought of The Sandman as having to do with being one of the early dark comics though, it was really something different then that, dark comics were much more common when The Sandman was around then they are now and it wasn't the first. However, it is one of the earliest (and still few) examples of a finite comic epic, apart from miniseries or story arcs, you rarely get a complete story in comics, things are always cancelled or rebooted or designed to never end and I think that's more of its contribution. It's a full-length comic novel that never sucked and had a beginning, middle and end.
But, its achievements aren't really why people like it, or at least I've never met those people. The story is magnificent and the character's are some of the richest and most "relate-able" ones you'll find in comics. The concept of The Endless alone is just a huge achievement all its own and the individual's, I can't think of a more perfect group of character's in all the thousands of comics I've read. And the way seemingly unimportant things come back to feed into the story again and it all is connected is fun.
Besides, The Sandman's spin-off is the greatest comic of all time but The Sandman is still up there in the god tier.
Now it's true there's plenty of people outside of comics who love The Sandman and probably don't give other comics a fair chance but that can be said for hundreds of other comics...because people outside of comics will only read a select few, however, those select few were made successes by the people who do know comics and recognized it as one of the best.
Preacher is great, but The Sandman is a completely different kind of comic. The Sandman is about the things that make up life whereas Preacher is about poking fun at the things that hold life back. One's a drama, the other's a comedy, not the same.
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