Workspace 49

.

Aquafresh (GSK), Captain Aquafresh — PHD Aquafresh had been a brand in decline for 10 years, but with new creative direction, a new claim, and a communications platform that de ned exactly where Aquafresh should play, it changed the category and led to remarkable business growth. Captain Aquafresh, a charmingly animated and sometimes fallible superhero, was created as the new brand mascot for the toothpaste as he gallantly defended teeth against cavities and sugar. His appeal caught on! Now with 490,000 Facebook followers, Captain Aquafresh is more famous than Iron Man (the ctional character) on Facebook. Globally, there were over 10 million trailer views – a number that rivals most global movie launches. After only 4 months into the campaign, a majority of European markets were enjoying double digit growth. These results have transformed the brand’s fortunes, and made Aquafresh an investible proposition within the GSK portfolio, matching ROI gures of some of their biggest and most pro table brands. The Captain Aquafresh story turned out to be truly super- heroic, and this is just the beginning of his mission. Activision, The Race to E3 (Electronic Entertainment Expo) — OMD US Page 30 - Internationalist Magazine 2015 75

.

...Captain Aquafresh, a charmingly animated and sometimes fallible superhero, was created as the new brand mascot for the toothpaste as he gallantly defended teeth against cavities and sugar. His appeal caught on! Now with 490,000 Facebook followers, Captain Aquafresh is more famous than Iron Man on Facebook. Globally, there were over 10 million trailer views - a number that rivals most global movie launches. ...The Captain Aquafresh story turned out to be truly super-heroic, and this is just the beginning of his mission.

List items

11 Comments

Avatar image for cbishop
Edited By cbishop

*******

Concise Listing:

Alphabetical:

  • -

The list below is in chronological order.

Avatar image for cbishop
Edited By cbishop

Thanks for stopping in! :^D

Avatar image for cbishop
Edited By cbishop

Thanks for stopping in! :^D

Avatar image for cbishop
Edited By cbishop

Thanks for stopping in! :^D

Avatar image for cbishop
Edited By cbishop

Thanks for stopping in! :^D