This is a good post. And it shows the perks of being bought by disney. It is also good to note that Marvels sales increased over DC's when Marvel started to publish the Star Wars Line.

@comicawesome: Thanks. It looks like if you exclude the Star Wars books, Marvel is still on pace to be approximately $40 million in sales above DC like last year. Without their September gimmick month, it'll be interesting to see if DC can even match 2014 sales. They are currently about $5 million ahead of where they were this time last year, but they also had a $6 million revenue boost in September which had some trickle over into October as it seems it kept some new readers on certain books.

One of the things about the Star Wars books that I am amazed with is how well re-prints are still selling. Issue 1 of Star Wars that was released in January still sold over 13,000 units in May and a Director's Cut version sold over 11,000 units in June. Darth Vader issue 1 that was released in February also sold over 13K units in May and 10K in June with it's release of a Director's Cut.

Never underestimate the power of The Force.

Great read.

Beata

@spidey_jackson: Thank you. I wanted to do it after the first quarter, but got too busy and figured I'd wait until we got halfway through the year. I will probably update it after year end to see how much they sold after they introduce the Lando book and Chewie and whatever they are planning on releasing later in the year.

I'm concerned that it will make Marvel put more of their focus on the Star Wars Universe than on their Marvel Universe if it stays successful and each new book they release gives them a big bump in sales. It'll be interesting to see which creators start to focus on Star Wars.

Star Wars continues its torrid sales pace through the 3rd quarter of 2015. The 5.3 million units sold and $22.35 million in revenue comprises 17.8% and 18.4% of Marvel's total units shipped and revenue , respectively.

To me, the big surprise is that the percentage of total sales has only dropped negligibly over the quarter (18.7% of revenue at end of Q2). The continued success of new releases has been very impressive. Lando opened up to 193K units in July and sold another 140K units in August while Shattered Empire sold 209K units in September. I thought that the percentage of total revenue would take a huge dip after Secret Wars got under way, but that has not occurred at all.

Additional of note was that while the Star Wars books did not sell as many units as Image, they did manage to generate more revenue making them the 3rd largest publisher if they were spun off on their own.