Brian Hibbs of Comics Beat wrote an article about Marvel Legacy
Here he is saying about Legacy's solicitations
But, in short if you don’t order 225% of a previous issue of “Iron Man”, then you are not allowed to order any copies of those two variants. None at all.
And about the Lenticular cover
These covers were originally announced as not being lenticular at all, and, oddly, the lenticular is a replacement and not an addition – there’s no longer a non-lenticular edition of any of them.[...]
But again, you can’t order any copies of the lenticular of “Iron Man” if you don’t order 225% of the regular one.
Another problem: this kind of line-wide stunt really becomes an “all-in, or stay out” kind of program – it simply isn’t rational to think you can carry a few of the lenticular covers, but not all of them. That’s not how audience response works. If you buy-in, you have to buy-in across the board.
You’re not even a comic book retailer, and you see the conundrum, right? If you get 225% of the one you can order the other, more desirable version, but then you lose pretty much any demand for the “regular” edition in the first place, even if you can sell 300% or more of the fancy version. Literally, you are being asked to purchase comics you can’t sell, in order to gain access to comics that you can. While a small handful of people are willing or able to buy multiple copies of the same insides, the largest majority of customers just want a single version to buy.
He also make so very insightful (and scary) statement about what can possibly happen in the future.
Right now “fancy” covers are trying to cover a multitude of underlying problems with the actual core product. This is not the first time such a thing has been tried, and I still have vivid memories of the last time when the entire market almost collapsed when the customers woke up one day and said “this is shit, we don’t want this any more”.
That time of the crash and the few years after it was dire for comics, and this time is likely to be significantly worse, as we don’t have a core of books selling at 100k or more to keep things propped up.
I think it will be great for them if Marvel sells a bunch of dollars of comics in October thanks to manipulative processes designed to get the greedy moving – but it won’t mean a damn thing if come January “Iron Man” is back to selling under 40k again because speculator bait never ever has led to stable long-term growing sales.
Until Marvel is willing to think about the long-term steps needed to right their ship they’re going to remain in danger of collapsing the entire market; and there is literally nothing they’ve shown us from “Marvel Legacy” so far that doesn’t literally feel like rearranging the deck chair on the Titanic.
I hope to god I’m wrong; otherwise 2018 is going to suck.
So, what do you thing folks? Will we face a new collapse of the comic book industry?
@ursaber@zariusii@animehunter@amazingfantasy@knightwriteri@eto@itsaworld
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