Not very special
Strange that the same character can be so prominent in the modern day Marvel Universe where this issue which introduced her as a hero feels so dated. The writer makes a point at the beginning to give some credit to his wife for coming up with the idea for Carol Danvers becoming Ms. Marvel, but that doesn't mean that there are necessarily a lot of fresh ideas here, including such retreads as J. Jonah Jameson hating superheroes, a bad guy that wants to slowly lower his foe into a vat of acid, and a woman with amnesia. The story ends up being ok despite all of that but this is evidently not in the same class of first issues as a lot of other Marvel characters and is maybe therefore not surprising that the character didn't catch on as well here as others had. It is a little bit of comic history, but not particularly special.