Rivalson Lendo has had a crush on Ichi-Kun Ichinohei since childhood. When he found out about her prearranged marriage he followed her to Quagmire and tried to kidnap Jeremy Feeple in an attempt to stop it from happening. He fails in his attempt and is forced by his father to stay. He goes on to be Jeremy's main rival for Ichi's affections.
Lendo is rich and generally very arrogant. His family owns the RNC, (Rival Ninja Corporation). Lendo is in charge of the US branch.