YES! This is the DC movie I've been waiting for... Aside from Watchmen and Dark Knight....

Good casting, two of my favorite actors opposite one another.  Granted, Jonah Hex isn't well recognized comic material, but I don't think that matters in the slightest.  Brolin already has his run with 30 Days of Night..an Indie vampire/horror comic, and look how well it did.   It's not super hero stuff, far from it, but I do think this will do well, even if it's not a blockbuster.

I personally think this movie will do goo because Josh Brolin and John Malkovich are both established actors, The wildcard to attract females and young fans seems to be Megan Fox and here she is on the set of Jonah Hex looking pretty as ever. So while it is a western i think the special effects will make it a cutting edge western, one like we've never seen before. I agree Jonah Hex is not a household name and it is a gamble but Warner Bros along with this interesting casy, talented writers could make it work. It'll be different that's for sure.