Joe was a movie mogul working for Monarch Studios. He was accused by Jay Falk of selling drugs to the actors at Monarch Studios. He was also accused of ties with the underworld. After he separated from his wife Cat Grant; she began to date a lot of actors. Joe wanting custody of his son Adam, used Cat's dating lifestyle as an excuse to take custody of his son Adam. The actors who dated Cat testified against her at the demands of their boss Joe Morgan. While in Metropolis, Joe and his son Adam were injured during an attack on Superman by Concussion.