Herb is the editorial chief for the Mercury Sun. Herb was held hostage by a gang of individuals, called E.G.G,. wanting to hijack his paper to print propaganda against the FDA and the U.S Government.
Amelia Mintz was working for him until she quit after the problem with E.G.G. Later, Herb agreed to hire Amelia Mintz back to write as long as she reported on real news as opposed to her previous food critic articles.