The world is a cruel cruel place if your name is Anthony_Stark, otherwise know as Peak or simply Tony to closer friends. He was the much loved, most treasured and dearest too many. He could wink and cause woman to collapse in joy, nowadays a wink would probably cause a city-wide manhunt for a couple of hours after his sighting...
Stark was on the run, He was being hunted for crimes he did not fully commit. The president had branded him a War Criminal, a murder and said he had instigated the Venezuelan war on his own. However this was a fraudulent lie that led many to think him a terrorist.
In response to this, Stark resigned from his job as CEO of Peak industries and his role as Meta-Human Chief of staff after he had himself arrested on war crimes. He had "faked" to go to prison, when in reality it was a perfect decoy so he was free, free to get the man who had done this to him, ruined his life - premonition.
For all intent and purposes Stark was now in prison, not a threat to anybody - Not even the President himself knew that Stark was out and about gathering allies, learning new powers ( Magic with Emperor_Doom ) and getting plans.
In response to his sudden criminal status, Stark adopted a fake Persona and look that was given to him by Luthor von Doom, his teacher of the more arcane arts than his usual technology. However his Suit - The Mark Five allowed him to use this magic, without it he would be a normal man. It had the usual technology coupled with magic that he had learned after an encounter with Quintus Knightfalls computer systems.
( Cool, Short just to give people awareness about his new look for a while until war crimes are over )