Plant based meat. Totally tastes and looks like a real beef burger. Is this the end of meat? It's probably for the best. Thoughts????
From The Washington Post:
Patrick Brown founded Impossible Foods with the goal of supplanting the meat industry. He believes America’s 230 million omnivores can be made to trade their hamburgers and steaks for a plant-based equivalent, scienced into being.
That vision may yet be a long way off -- even Brown admits as much. But next week the concept will get an important early test: Impossible Foods is opening its first large-scale facility in Oakland.
The Oakland plant, which will begin to produce burgers this summer, is the first concrete sign that Impossible Foods and flagship offering are anything more than utopic moonshots. The plant will prove whether or not the concept can scale, which has implications for public health and the environment.
[Stop eating so much meat, top U.S. nutritional panel says]
It also has consequences for the emerging clean-meat industry, of which Impossible Foods is an early (and highly visible) player. Unlike Boca or Morningstar before them, which sought to corner the vegetarian market, these companies aim to appeal to hardcore meat-eaters by creating a meaty plant-based product. Beyond Meat, a popular vegetarian brand, has dipped a toe in those mainstream waters with its beet-juice "bleeding" Beyond Burger. And earlier this week, the start-up Memphis Meats announced that it had successfully created a lab-grown chicken strip -- at a whopping price per pound of $9,000.
The future of meat?
But few of these companies have proved that they can commercialize yet, and even those that have, like the Beyond Burger, still only sell at Whole Foods. With this new facility, a spokesperson for Impossible Foods said, the company’s production capacity will increase 250-fold -- allowing it to supply 1,000 restaurants by the end of this year.
https://www.washingtonpost.com/news/wonk/wp/2017/03/17/is-this-the-beginning-of-the-end-of-meat/
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