http://icv2.com/articles/comics/view/22113/new-52-appealed-avid-fans-lapsed-readers
Among the key findings of the survey was the fact the “New 52” titles appealed primarily to avid comic book fans, who represented 70% of the survey’s respondents and lapsed readers (more than 25% of in-store consumers were lapsed readers), while 5% were new to comics. Other key findings include the fact that under 2% of the respondents were under 18 (which demonstrates that comics really aren’t just for kids anymore and takes some of the sting out of the attacks on the “New 52” books for their more mature content, see “TV Report Targets DC Comics”), that 93% of the respondents were male, and that more than 50% of the survey respondents had annual incomes under $60,000.
http://occasionalsuperheroine.blogspot.co.uk/2008/01/demographics-of-mainstream-comic-book.html
More than 90% of the readers of mainstream superhero comics are male. See, I feel that as president of Friends of Lulu I am betraying my own gender by sharing this information. But it is better that we know and move on from there.
Source: Men of Tomorrow by Gerard Jones
90% of Wonder Woman's readership has always been male
https://books.google.co.uk/books?id=Jn4qwJ7LdMUC&pg=PA233&dq=women+readers+female+superheroes+90+percent&hl=en&sa=X&ei=zovKU8fQBYWxyATJtoGQCQ&redir_esc=y#v=onepage&q=women%20readers%20female%20superheroes%2090%20percent&f=false
The Superhero comic books are 90-95 percent men, while the Manga comics are probably 60 percent Women
EDIT: Nice source here says closer to 80% right now
https://icv2.com/articles/news/view/38709/nycc-insider-sessions-powered-icv2-a-demographic-snapshot-comics-buyers
She also noted differences for individual genres, overall superhero comics skewing 78% male and 50% under 30 with manga being 56% males and 76% under 30. And female superhero buyers skew younger than male.
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