Lynx- Or Axe to you Yanks, showed a new U.K based advert fairly recently challenging stereotypes among young males. I welcomed it as fresh gasp of air considering the usual type of "spray this and have a million women desire to tear the flesh from your bones" fair, but others derided this a pointless virtue signalling that really wasn't pushing the boat out considering what spread by popular culture and media today.
Given recent threads it reminded me to post this, so excuse the less than extensive background and any mistakes :)
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