I am not female, I am male, but I'd like to answer the question because its interesting, if thats okay?
Rogue. Change her to be a little bit more abrasive, sassy and confident. Thing with this change is that it would actually be changing her to a prior state. Rogue was generally much more adored and popular with males, but relatively a lot more females, in the 80's and 90's when she was this cocky, sassy, Southern bell brawler who could and would go toe toe with other teams powerhouses. She was the flying powerhouse of the team, which is rare for a female character and she was balanced out by being a bit too overconfident and her own psychology. Then various creative changes, some partially made because of the movies, made her a neurotic, anxious, mopey, emo, which could still be interesting possibly but not nearly as unique or dynamic as her past portrayal. She ended up as the girlfriend character with stories revolving around Gambit, instead of being a strong sassy tough *&%^&^. So I would change that. Rogue is actually a lot stronger psychologically now though as well and a leader so would have to strike a balance. Why I neglected changing her powers otherwise would be too OP.
As for the other question, Marvel or DC can't make the perfect comic for a female, just like it can't make the perfect comic for a male or a black person, or tall people, or short people. People can have similarities but also be really really different as well. In fact that can lead to problems, when you have a team of seven individuals with one of them being the girl and expecting the girl will be the one females like and the one that will appeal to females. Nah, females aren't a hive mind creature, they are going to like different things, same way guys have different preferences and tastes. There are of course some creative ideas that can help attract a diverse amount of people, and some general stereotypes that are somewhat accurate to a degree that could assist attracting females specifically, like most humans tend to like being able to relate to characters, and also have characters they can project into - power fantasies. So more representation would help. X-Men has one of the biggest female fan bases around because it had characters like Storm, Phoenix, Emma Frost, Psylocke, Rogue, Kitty, Jubilee, X-23. Very diverse powers and personality types. That was in the 80's and 90's (most of those characters) other teams slowly caught up much later on but even then they still have to deal with males are generally bigger deal, so there is a bit of risk (as far as utilizing popular characters versus promoting diversity) - some innocent fan service could help and no not just having good looking dudes with muscles, its the context. See Nightwing, Gambit and Loki for fairly good examples. Another generalization is that males like visual queues and stimuli where as females prefer having their imagination and creativity catered to, so having action scenes, sure, but having strong character development and creative, poetic, writing techniques utilized could help, allegories, metaphors, so on.
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