I hope not to offend the female posters on this site, but this has been on my mind. DC has superior and more likable female characters compared to Marvel thats it almost a no competition. Marvel has been trying to boost some of their female characters yet they still fall extremely short compared to DC, but they are still going at it the wrong way.
DC has... Supergirl, Powergirl, Harley Quinn, Poison Ivy, Batgirl(Barbara), Batgirl(Cassandra Cain), Catwoman, Starfire, Black Canary, Huntress, Zatanna and to top it all off... Wonder Woman. Those are some heavy hitters. Meanwhile, Marvel doesn't really have anything to counter that. Heck, if WW were to leave, DC would still have a long roster of quality female characters.
Again, not to offend female posters, but to me the problem is how differently the two companies see female characters.
To me DC female super heros are characters you would go to a bar and drink with, they like to have fun, everyone wants to be around them. They're sexy but also chill at the same time. Overall they're just popular but also just enjoyable. That's what I get from female DC characters whenever I read them.
When it comes to Marvel however... They are the type to constantly complain, they go on and on about feminism, they dont like to have "fun" and then wonder why they can't get a man. This is how I envision them when i read about them.
In a nutshell...
Marvel is trying to build up Carol Danvers are their own Wonder Woman, not only are they coming up short but they're going at it the wrong way. I know there will be LOTS of disagreements and hope this didn't come off offensive, but this is how I personally see it. ONE OF the reasons is that Marvel female characters are not "fun", especially in personalities.