It all started after the second weekend numbers were released for the film. Headlines popped up left and right about the film "having the worst second weekend drop in MCU history", which certainly is not good. At the time, this looked very bad for the Spider-Man reboot. But now, the numbers are proving otherwise.
Many people probably have not heard any news about the film since that headline, and assume its still a failure because of that. While the second weekend drop was surely disappointing, the film has proved to overcome that.
As of 8/16/17...
Domestic: | $308,359,097 | 43.8% |
+ Foreign: | $395,373,072 | 56.2% |
= Worldwide: | $703,732,169 |
The film is already at $703,732,169 million worldwide, which on its own is already amazing. It's $175 million budget is relatively small for a Marvel film, and considerably smaller than both budgets of the Amazing Spider Man and the Amazing Spider-Man 2 ($230 million and $293 million). This means the film has already made a bigger profit than both Amazing Spider-Man films, all because of a smaller budget and more money earned domestically.
The film also had the biggest opening ever for an MCU film in Japan, with $7.08 million. Yes, that is larger than the Avengers, Civil War, Age of Ultron, etc. Point is, the film will earn around $30+ million in Japan when its run is finished. And it has not even opened in China.
The release date for the film in China is September 8th, and will be a wildcard there. I have some convincing evidence to why it will be big there. Most people think it will not do well in China because pirating will affect the performance of the film, since it is arriving 2 months late. My rebuttal is that Ant-Man, which was released in July in almost all territories, was delayed until October for China. And guess what it made there. A whopping $105 million, even after the so-called "pirating" was supposed to affect it. Do you understand what I am getting at?
$30 million for Japan, at least $75-$125 million for China (most likely the high-end, Iron Man is a big draw in China), and it is not even done Domestically and for the foreign territories it was already released in. At least another $25 million domestically, and at least another $30 million foreign, without Japan or China.
Add up all those amounts, and you get $160-$210 million. Add that to the already made $703 million, and you get a whopping $863-$893 million... right around the Guardians Vol. 2 numbers, and the latter at Spider-Man 3.
That is HUGE. At my pessimistic numbers, that would mean it would become the second highest grossing Spider-Man film, one of the highest grossing MCU films, and the highest grossing reboot of all time. If it performs on the higher end in China and has better last-minute legs than expected, it surpasses Spider-Man 3, to become the highest grossing Spider-Man film. And people thought it was a failure, because of one weekend.
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