What character had the more complex and cooler build up for the movies, was it the MCU Thanos or was it The X-Men movies version of Apocalypse, who is the more interesting villain?.
Thanos no contest. Apocalypse was just powerful, but offered little else to be a compelling villain. They went the generic villain route with him unfortunately. Thanos is unique enough that people debate about him and have a variety of views on him. Apocalypse can be summed up with a sentence or two and people would move on.
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