By selecting "Page Needs Help" it highlights that issue, character, item, movie, episode etc... Thus turning the previously mentioned box blue with "On The Way!" now appearing in that box. The page in question then shows up on the Comic Vine main page under "Pages that need help."
My question is:
Unless I'm missing something? What help does the page actually need? Nowhere do I see what the problem is? By clicking "On The Way!" nothing happens either.