Why is The Thing everywhere?

Why is the battle forums filled with The Thing threads??

because he solos fiction

what thread started The Thing meme anyway?

@bigdadd: He beat Immortal Hulk in the new Fantastic Four issue and everyone's gone wild about it.

^This, he essentially one shot Immortal Hulk.

It's not really uncommon for a character to get a boost after a new film or significant feat. It's similar to the MCU Mysterio hysteria a month ago.