It's officially not canon but read this out, this should give you a clear picture. I
Honestly, if you take a step back and see how things work inside a comicbook company, the editor normally has the right to say okay this story is allowed to impact our continuity and this isnt. A story that affects continuity = canon , one that does not is non canon. Pretty straight forward right.
What happened was Jim Starlin wrote the story and he wrote it with every intention of it being canon. He has talked about it in interview as well as referenced it in his Thanos solo story, which of course is written by Starlin himself. In fact, Jim actually took that story as a motivating point changing Thanos's character, who had for the next story gone back to being merely anti-hero as opposed to full blown villain ( before it was ignored again!). So the story did have an impact on continuity so it makes sense to consider it canon.
To break it down, when Jim wrote the story it was meant to be canon BUT at the end of the day, whether a story is considered cannon or not depends on what the Editors of the story judge it to be. The person who has most say on it is the one who is inchange of publishing ( Tom Brevroot even if many dont like him). The editors, on our case, were 1) Tom Brevroot and 2) Joe Quesada. Turns out both were of them thought it was non-canon because it was meant to be a The End story ( all The End series, and there are few in marvel, are all meant to be non-canon).
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Summarising again :
1) The writer wanted the story to be canon
2) the Editor did not
At the end of the day, whether you like it or not, it is the Editor who has a say on whether the story is consider canon
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But that leaves us with some issues. Jim actually referenced The End story on a canon series, Thanos solo series (volume 1). He also directly tied the ending of a non canon story with a canon one. So what could they do.
Well if you look at Marvel Bio 2006, It actually has something interesting , it says HOTU took place in an alternate universe but something similar happened in 616. This was just done because of conflicting info. so they lame cop out of saying
"look this was not meant to be canon but we messed up so can you guys plz ignore all those references"
As time went on, people forgot about this, but the official stance on this, from the person who matter, is that the story is not canon.
Makes sense?
So officially not canon but clearly represented as one which leads to an endless debate.
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