This made them so much more interesting in my book. 
Now they just need to get rid of their monochromatic look 
and go back to blue.

Reed is prick, and has always been. Is that a trait or something? My uncle is pretty smart (Phd smart) and he is a jerk#$%.

I doubt he did it on purpose.. Reed has always been the type of dude to focus on the negatives of doing something before the positives and he's way to hard on himself to let it happen. This was more than likely Victor's attempt at sabotaging the FF

Seems more likely than anything that some *other* villainous entity was at work there.  Yes, I believe Reed purposely set the events in motion, but probably not of his own right mind.   
 
Wolverine's been taken over by evil a billion times, why wouldn't evil do the same for Reed, to ultimately 'Doom' him to be unloved by those he cared most about?  I feel like there's a story here...