DC Unveils New, Modern Logo [Updated]

Avatar image for no_name_
Posted by No_Name_ (16193 posts) - - Show Bio

You may have seen rumors of DC Comics' brand new logo. Sources had hinted that the publisher submitted the new logo but nothing was really confirmed until today. Earlier the logo was unveiled on Fast Company's website. The image of a D being pulled back (likening to a page of a comic) to reveal a C is very different than the previous logo and appears to be much cleaner and more "digital friendly."

No Caption Provided

“The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors,“ says Desai. "The 'C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”

The publisher revealed their new trademark very clean, black and white trademark logo as well as a variety of different takes on the same logo -- each commemorating a different major DC superhero. The image above depicts six of the different logos that readers may begin to see in circulation. Some characters and concepts that will be celebrated via the logo include Green Lantern, The Flash and Watchmen. The reason for the change? The company wanted to revamp their logo to coincide not only with the revamp of DC Entertainment, but to also commemorate the changes that have taken place like same day digital and the launch of "the new 52."

== TEASER ==
No Caption Provided

This is not the first time DC has changed their logo, either. The publisher recently modernized their logo in 2005 showcasing the blue and white slanted font encircled by a single star. Business insider recently created a gallery of all of DC's logos through the years which you can check out here. What do you think of the change? Do you like DC's new logo? Do you care?


The Source posted more images of the new logo, check them out below.

No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided

Source: Fast Company

Avatar image for danhimself
#1 Posted by danhimself (21433 posts) - - Show Bio

It looks a lot better colored...but in the end the logo doesn't matter at all

Avatar image for daveyo520
#2 Posted by Daveyo520 (2469 posts) - - Show Bio

Not a fan.

Avatar image for crimsontempest
#3 Edited by CrimsonTempest (340 posts) - - Show Bio

No Caption Provided
Avatar image for jsphsmth
#4 Posted by jsphsmth (1258 posts) - - Show Bio

Looks much better in the digital form. Not sure how it will look on paper.

They should have rolled this out in September along with everything else.

Avatar image for comicman24
#5 Posted by ComicMan24 (147740 posts) - - Show Bio

Can't say that I am loving it but could be worse.

Avatar image for tetraphagia
#6 Posted by Tetraphagia (2 posts) - - Show Bio

I wasn't that excited when the original black and white logo was floating around, but I actually really like this! I'm curious to see how it turns out when it starts showing up on covers.

Avatar image for icarusflies77
#7 Posted by Icarusflies (13164 posts) - - Show Bio

That actually looks pretty cool! Not a huge fan of the black licorice looking one, but the others are very nice.

Avatar image for progman9000
#8 Posted by Progman9000 (3 posts) - - Show Bio


Avatar image for imperiousrix
#9 Posted by ImperiousRix (1144 posts) - - Show Bio

Well it certainly looks "modern". I don't think they needed to update the logo as really it's the last thing they should worry about, but I suppose it doesn't look bad.

Now can you not have Rob Liefeld be on so many of your titles, DC?

Avatar image for outside_85
#10 Posted by Outside_85 (18310 posts) - - Show Bio

one word, just one word:


Avatar image for fantasgasmic
#11 Posted by Fantasgasmic (1092 posts) - - Show Bio

Ugly as all hell.

Avatar image for couzinit99
#12 Posted by couzinit99 (181 posts) - - Show Bio

DUMB! -_-

Avatar image for batmark_
#13 Posted by BatMark_ (50 posts) - - Show Bio

Hot diggity that's a sexy logo... But why not release it 5 months ago with the start of The New 52?

Avatar image for iraito
#14 Posted by iraito (35 posts) - - Show Bio

it's decent in black and white, but colored ?

not so much

Avatar image for izaiah
#15 Posted by Izaiah (6291 posts) - - Show Bio

It looks better than I expected.

Avatar image for the_stegman
#16 Posted by the_stegman (38668 posts) - - Show Bio

yeah...i still don't like it....maybe for digital media...but i think they should keep the current one on paper comics 

Avatar image for lettert
#17 Posted by LetterT (19 posts) - - Show Bio
Avatar image for microwave25
#18 Posted by microwave25 (155 posts) - - Show Bio

Well with that Watchmen based logo its now only a matter of time before the prequel is released.

Avatar image for deafz
#19 Edited by Deafz (7 posts) - - Show Bio

Nice, I actually love it. Altough I seem to be one of the few who does.

Avatar image for taylors005
#20 Posted by Taylors005 (121 posts) - - Show Bio

i think the watchmen logo is going to stir even more rumors for a return to those characters

Avatar image for supremehyperion
#21 Posted by SupremeHyperion (1811 posts) - - Show Bio

I like the new logos, Simple works

Avatar image for regas13
#22 Posted by Regas13 (262 posts) - - Show Bio


Avatar image for cosmo111687
#23 Posted by cosmo111687 (1583 posts) - - Show Bio

I think it's actually kind of cool. :)

Avatar image for shawn87
#24 Posted by shawn87 (2798 posts) - - Show Bio

Looks a lot better with color. Still like the previous logo though.

Avatar image for weaponx619
#25 Posted by WeaponX619 (84 posts) - - Show Bio

The logo is ugly, it definitely can't be the replacement of the current logo, this an early april fools joke

Avatar image for batclaw89
#26 Edited by BatClaw89 (143 posts) - - Show Bio
No Caption Provided
What no Batman? No Batman. No good. that's my motto 
Avatar image for wowylied
#27 Posted by wowylied (238 posts) - - Show Bio

I really don't care, the logo will change nothing in the different title.

Avatar image for cakeman3000
#28 Posted by Cakeman3000 (50 posts) - - Show Bio

Well, I like it. Especially how it changes with the hero. At first I only saw the GL one so for a second I thought DC was going eco-friendly or something.

Avatar image for daveyo520
#29 Posted by Daveyo520 (2469 posts) - - Show Bio

I still kinda miss the log from before 05 actually.

Avatar image for berserkerbeastman
#30 Edited by BerserkerBeastman (3 posts) - - Show Bio

Were people compaining about the old logo that they had to change it? Do they think a new logo will boost sales?

Still not dumb as hiring Liefeld.

Avatar image for edblank
#31 Posted by EdBlank (1465 posts) - - Show Bio

The impression I have of DC is that they can't get their act together. Constant re-boots and logo changes. This one is weak. The previous one was waaay better.

Avatar image for baddamdog
#32 Posted by Baddamdog (2836 posts) - - Show Bio

So very meh.

Why didn't they change th logo the same time as the new 52? This is another major change that should of happened back in September. Seems like bad business to me.

Avatar image for nova_prime_
#33 Posted by Nova`Prime` (4172 posts) - - Show Bio

That is about as bad as the Mets ripping off the Dominos logo. For a company that employees really good artiest you'd think they could have came up with something better. Probably hired some young hipster start out of college who doesn't know a think about comics or DC in general to make that good awful logo, it reminds me of the Apple logo for some reason.. could be the shininess.

Avatar image for sawcesome
#34 Posted by Sawcesome (149 posts) - - Show Bio

That looks awful.

Avatar image for frogjitsu
#35 Posted by frogjitsu (497 posts) - - Show Bio

I like their current one, but the green lantern variant of the new one is cool.

Avatar image for redmanta
#36 Posted by redmanta (605 posts) - - Show Bio

bad bad bad

Avatar image for decept_o
#37 Posted by Decept-O (8098 posts) - - Show Bio

Don't like it. At all.

Avatar image for omega_ray_jay
#38 Posted by Omega Ray Jay (8418 posts) - - Show Bio

I think the current one really suits them well, it hasn't really aged to badly but this doesn't look very good at all

Avatar image for the_fallen11
#39 Posted by the_fallen11 (642 posts) - - Show Bio

whatevs....its not that big of a deal.

Avatar image for batteredarmor
#40 Posted by BatteredArmor (6234 posts) - - Show Bio

@Izaiah said:

It looks better than I expected.

Agreed....but still not good

Avatar image for kagato
#41 Posted by kagato (263 posts) - - Show Bio

I hate it, i really really hate it lol, its not going to stop me buying the comics or watching the movies but god its horrible!

Avatar image for kurtisimus
#42 Posted by Kurtisimus (11 posts) - - Show Bio

Did anyone else notice that in the last picture the batman comic is number 708? What's that all about?

Avatar image for mbecks14
#43 Posted by Mbecks14 (2114 posts) - - Show Bio

It's just boring. I'm not usually "that guy" but it's a really really lame logo. It's pathetically mundane. It looks better colored. But the old logo was bold and powerful. This is a dull lazy design. I'm ok with the idea of a new logo, but they could've come up with something better.


Avatar image for aronmorales
#44 Posted by Aronmorales (9735 posts) - - Show Bio

Heh-hehe, they've got a Watchmen variant.

Avatar image for benhoot
#45 Posted by benhoot (18 posts) - - Show Bio

They do look real good in color and I do like how the colors change with the title character. They look much better on the comics themselves than they do alone. Always loved the 1976 circular logo tho

The watchmen colored one does spark interest tho, why would watchmen need a specific logo unless something wasn't planned? I know there's rumors of more watchmen related material in prequels and DC showing this off only adds fuel to the fires of these rumors

Avatar image for citizenjp
#46 Posted by CitizenJP (782 posts) - - Show Bio

Nooooo :(

Avatar image for edwardwindsor
#47 Posted by EdwardWindsor (14580 posts) - - Show Bio

The only cool ones in my view are the black rigged one and the green lantern inspired one.

Avatar image for dracade102
#48 Posted by Dracade102 (8452 posts) - - Show Bio

The new icon still doesn't sit well with me, but it seems to translate well enough on that hardcover's binding...

Avatar image for stormtrance1618
#49 Posted by stormtrance1618 (182 posts) - - Show Bio

I think the current logo is just fine. Don't care for this one.

Avatar image for wildstyle
#50 Posted by WildStyle (337 posts) - - Show Bio

Terrible. I'm not one of these purists who never want things to change but these look ugly.

and lol at the logo with the black liquorice wrapped around it.

This edit will also create new pages on Comic Vine for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Comic Vine users. This process takes no more than a few hours and we'll send you an email once approved.