One of my favorite movie scenes comes from 'A Christmas Story' when Ralphie discovers his coveted Annie Oakley decoder pin is a crummy commercial...for Ovaltine, no less.  Lately, I have experienced the similar feelings when opening my DC Comics.
 
In celebration of DC Comics' 75th anniversary, Colgate has begun placing advertising inserts inside comics. At first, I thought it was a clever idea - a semi-cute comic, a salute to DC, and a coupon. While I appreciate the reminder to brush regularly and the money-saving coupons, I have become slightly annoyed. First, in addition to the insert, Colgate has also taken out a full page ad. Ugh! Second, I am sure comic shop owners are paying more for shipping because of the added weight. Third, I'm a Crest Kid! 
 
All joking aside, do we really need a pull-out poster and a full page ad, Colgate? Does the comic-buying demographic suffer from lack of hygiene that much? Is it really worth charging our comic shop owners more in order to include those bad-boys?  
 
What say you, Comic Vine Community? If anyone reads this post, what are your feelings on the Colgate inserts? 
 
 
 

The little card thing in the ad is soooooooo annoying. It makes it cumbersome to read when the book doesn't bend because of the card.

I thought they stopped that already.

Ugh, I hate those things.