Bazooka Candy Brands Reveals New Bazooka Joe

Avatar image for gmanfromheck
gmanfromheck

42524

Forum Posts

259238

Wiki Points

192827

Followers

Reviews: 472

User Lists: 2

Edited By gmanfromheck

How many of you remember Bazooka Joe? You could buy those little pieces of gum for like a nickel and you'd get a little comic strip in the wrapper. Some of the wrappers had "fortunes" on them and they was also items you could order depending on the number of comics you saved up.

After debuting in the 1950s, Bazooka Joe is now getting a new look. This also comes on the recent news in 2012 that the comic strips would no longer be included. Looks like we could be seeing a return of the strips.

No Caption Provided

Over 100,000 votes were cast and now Bazooka Joe, the well-known face of Bazooka Bubble Gum, has a brand new look! Bazooka Candy Brands, a division of Topps, tapped four top artists to help develop more than 100 potential new looks for Bazooka Joe and for 16 weeks fans were invited to be part of the excitement by voting for their favorites at BazookaJoe.com. Voting closed on May 31st and today, the winning Bazooka Joe, designed by illustrator Victor Intrasombat of Clockwork Animation, was revealed at BazookaJoe.com and in a broadcast spot, featuring him in a stylish, modern version of his well-known ensemble of jeans, t-shirt, and baseball cap. Now that Joe has a new look, he, along with his pal Mort will be spotlighted in comics, games and activities in Bazooka Bubble Gum packs starting later this year.

No Caption Provided

Nicole Rivera, Senior Brand Manager, Bazooka Candy Brands said, “The reveal of a reimagined look for Bazooka Joe is the final step in a successful multi-phased brand refresh that has seen sales double since it began in 2013. We received more than 100,000 votes from fans. To us, that not only validates Bazooka Joe’s enduring status as a pop culture icon, but also speaks to the incredible passion people have for this timeless brand.”

To assist with Bazooka Joe’s refresh, Bazooka Candy Brands and their agency, Flint & Steel, worked with a diverse group of impressive illustrators. In addition to Victor Instrasombat of Clockwork Animation, who created the winning illustration, other artists that contributed potential new looks include Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), and Ben Reynolds (mobile games for Ghostbusters and Monster Pet Shop). Each of the participating artists were selected for their talent and their Bazooka Joe fandom.

Asked for comment, Bazooka Joe bubbled with excitement, “Thanks to all of the fans who helped me talk Topps into finding me a new getup. New hairstyle, new clothes – I’m ready to take on the world!”

To celebrate the new look of Bazooka Joe, The Topps Company will also issue a special edition digital trading card that showcases the updated spokes-character. The digital trading card will be available in the Topps® BUNT® 2015 app beginning today. The Topps® BUNT® 2015 app is available on the App Store and Google Play Store.

Bazooka Bubble Gum is part of Bazooka Candy Brands popular confectionery portfolio that includes Ring Pop®, Ring Pop® Gummies, Juicy Drop™ Gummies, Juicy Drop™ Taffy, Juicy Drop® Pop, and Baby Bottle Pop®.

The big question is, will we ever really find out why he wears an eye patch? It was supposedly to make him distinctive but I think there's a real reason that's still being covered up after all these years.

Avatar image for ranzac
ranzac

3

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

It's certainly very up to date...for about 20 years ago.

Avatar image for soa
SoA

6248

Forum Posts

179

Wiki Points

0

Followers

Reviews: 2

User Lists: 6

needs a scarf and an iphone

Avatar image for rpgesus
Rpgesus

5380

Forum Posts

1

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Better than the original

Avatar image for frogjitsu
frogjitsu

497

Forum Posts

85

Wiki Points

0

Followers

Reviews: 0

User Lists: 10

The old Bazooka Joe looks like the type of kid who got his eye poked out by his friend when they were playing with sticks.

Avatar image for fables87
fables87

1826

Forum Posts

1107566

Wiki Points

0

Followers

Reviews: 52

User Lists: 0

He's lost some weight.

Avatar image for amazing_webhead
amazing_webhead

10374

Forum Posts

1019

Wiki Points

0

Followers

Reviews: 13

User Lists: 18

good to know he's still around :)

Avatar image for bystander
Bystander

2406

Forum Posts

7

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#7  Edited By Bystander

Who's gonna let a kid to walk around with an eye-patch nowadays?

Anyways, looks better than the old one.

Avatar image for the_stegman
the_stegman

40949

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

#8 the_stegman  Moderator

I wonder how they'll update Mort.

Avatar image for zackattack93
zackattack93

112

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Hes wearing his hat backwards, i can really relate to him now! How hip and modern

Avatar image for madeinbangladesh
MadeinBangladesh

12494

Forum Posts

53

Wiki Points

0

Followers

Reviews: 59

User Lists: 172

GASPPPP

WHY IS HE STILL WHITE????

WHY DIDNT THEY MAKE HIM GAY????WHY DID THEY MAKE HIM SKINNY?? WHAT IS THIS FAT SHAMING BS????

~MiB

Avatar image for stellar421
Stellar421

875

Forum Posts

305

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@ranzac said:

It's certainly very up to date...for about 20 years ago.

Yup. The haircut, sneakers and backward baseball cap scream 90's.

Avatar image for armiv2
ARMIV2

10074

Forum Posts

15

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

The 90's called. It said "talk to the hand", turned it's baseball cap backwards, and did a sick skateboard flip onto Bazooka Joe.

Avatar image for jonny_anonymous
Jonny_Anonymous

45774

Forum Posts

11109

Wiki Points

0

Followers

Reviews: 3

User Lists: 32

I don't know what any of this is

Avatar image for donmeca2020
donmeca2020

1420

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I didnt even know bazooka gum still even existed...

Avatar image for darling_luna
Darling_Luna

12918

Forum Posts

994

Wiki Points

0

Followers

Reviews: 1

User Lists: 8

#15  Edited By Darling_Luna

Still needs a creepy butt Eyepatch

Avatar image for theblackhood
TheBlackHood

594

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

GASPPPP

WHY IS HE STILL WHITE????

WHY DIDNT THEY MAKE HIM GAY????WHY DID THEY MAKE HIM SKINNY?? WHAT IS THIS FAT SHAMING BS????

~MiB

^ So good!

Avatar image for deathpoolthet1000
DeathpooltheT1000

18984

Forum Posts

11

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Their update is an 90s or 80s logo?

Is this ironic marketing?

Avatar image for abdullahzubair
AbdullahZubair

1039

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Before:Homeless, no shoes lost an eye,etc

Now:Adopted, bought new shoes got a hair cut,etc

Another thing i would like to say is: Archie called, he wants his freckles back!

Another thing i would like to say is: Popeye called, he wanted his look back(He got it!)

This comment is copyrights protected by the registration and patents act,1989. If it is copied in anyway, a lawsuit will be filed against you.

Avatar image for zackattack93
zackattack93

112

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Avatar image for mfundroid
Mfundroid

2916

Forum Posts

58

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@soa said:

needs a scarf and an iphone

And a cardigan and Hipster glasses

Avatar image for judasnixon
judasnixon

12663

Forum Posts

699

Wiki Points

0

Followers

Reviews: 0

User Lists: 4

I love Bazooka Joe.....

Avatar image for nightfang3
NightFang3

12375

Forum Posts

339287

Wiki Points

0

Followers

Reviews: 0

User Lists: 3

So is Bazooka Joe getting a new comic?

Avatar image for justiceteen
justice teen

895

Forum Posts

300

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@soa said:

needs a scarf and an iphone

Dont forget the Starbucks coffee cup

Avatar image for mars8254
Mars8254

95

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Doesn't matter what they do hard to relate with a kid with a eye patch

Avatar image for kingthunder99
Kingthunder99

164

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This edit will also create new pages on Comic Vine for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Comic Vine users. This process takes no more than a few hours and we'll send you an email once approved.