Batman v Superman: Dawn of Justice just broke a record for the biggest Friday-to-Friday drop for a major comic book movie. We can talk all we want about how Batman v Superman: Dawn of Justice is better appreciated by the fans or its passionate online fan base than by the critics. But if this second Friday (and likely second weekend) figure is any indication, the majority of the general populace no longer cares. It’s neither a passionate embrace nor vitriolic hatred, but merely indifference. Yes, we’re still talking about a $15.35 million second-Friday and a $50m+ second weekend, but in terms of legs, this film seemingly doesn’t have any.
Saturday AM Update:Batman v Superman: Dawn of Justice takes a massive tumble compared to its opening day last weekend with an estimated $15.35 million Friday. That's an 81% drop from its opening day last Friday, which did include $27.7 million from Thursday previews, but even excluding those numbers you're looking at a 71.5% drop. Rival studios peg the film's second weekend dropping as much as 70%, resulting in a three day weekend around $50 million.
Well damn...thoughts?
Log in to comment