CPM 2021 last edited by DonFelipe on 06/18/21 06:31AM View full history

Bad Idea Knows What You Want: That Sweet, Sweet Promotional Swag (and Free Comics, Too)

Picture this: You're a comic book retailer. But it gets even better: You're one of the select few comic shops that can rightfully call yourself a Bad Idea "Destination Store." Dang, there's only 154 of those -- and they're among the most elite stores in the country. Congrats! You've earned it.

But ever since Bad Idea announced its unruly and experimental strategy to bring audaciously entertaining comics exclusively to world-class shops like yours, you've had people in and out of the store who are all lathered up for Bad Idea's comics, but with few outlets for their volatile full powder keg of enthusiasm. First, they came for THE HERO TRADE, and you lived to tell the tale. Now, all you hear is "Where's ENIAC #1, where's ENIAC #1, where's ENIAC #1" -- but Bad Idea's debut issue doesn't come out until March 3, 2021. What's a comic shop to do?

Good news, friend: Bad Idea is here to help.

In the first of many unexpected surprises to come (bet on it!), Bad Idea will soon be elbowing its way into your store with a slew of artfully designed, blatantly promotional decor to get your customers talking and let everyone know – yes, everyone – that they're shopping in a Bad Idea Destination Store and that they better show some respect.

Behold, a wealth of Bad Idea-brand treasures, coming soon to every single Bad Idea Destination Store.

But how will I know what Bad Idea's comics look like, sound like, taste like?," your shoppers ask. Ponder no more! With Bad Idea's handy-dandy CRASS PROMOTIONAL MODULE v1, every single reader in your store can get 16 (yes, SIXTEEN!!!) totally free pages of content previewing your new favorite publisher's initial salvo of pullbox-pummeling titles, including:

  • ENIAC #1 by writer Matt Kindt (Mind MGMT) & artist Doug Braithwaite (Justice)
  • TANKERS #1 by Robert Venditti (Justice League) & Juan Jose Ryp (Wolverine)
  • WHALESVILLE #1 by Matt Kindt (Mind MGMT) & Adam Pollina (X-Force)
  • THE LOT #1 by Marguerite Bennett (Animosity) & Renato Guedes (DCeased)
  • SLAY BELLS #1 by Zeb Wells (Hellions) & David Lafuente (Ultimate Spider-Man)

Plus: This bad boy also has A BUNCH OF SUPER-SECRET SURPRISES that will get us in trouble if you take pictures and tweet them, SO DEFINITELY DON'T DO THAT!!! Man, Dinesh is going to be super-pissed when he finds out about this.

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