== TEASER ==
Paul Gitter, President of Consumer Products recently spoke with Advertising Age about Marvel's plans. He says "Avengers Assemble" logos and icons will be taking prominent positions on different products and packaging.
The big play here is that Marvel is really looking at our films more as brands and less as films. The goal here is to become more of a household name similar to Procter & Gamble and Johnson & Johnson. We want Marvel to take a much greater position in the minds of the consumer when they are thinking about our properties.
The problem with thinking about 2017 is it is seven years away. As great as all the current actors are, will they still want to do the roles and would we still want to see them in those roles? Comic characters don't really age. Sure Hollywood has some tricks to slow down the aging process among actors but I feel like we'll see some recasting if they continue with these core characters. Shouldn't be a problem since we're already seeing so many different Hulks, right? Either way, I think it's great (even if it's an obvious move) that Marvel is indeed looking beyond The Avengers. Obviously comic book movies have never been better and I just hope that this fun won't end any time soon.
What would you like to see after The Avengers comes out? What could and should Marvel Studios do to keep the momentum going?
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