In a press release, Warner Bros. Consumer Products, with DC Entertainment, announced that they have extended their relationship with Mattel, Inc. This multi-year agreement gives Mattel the rights to go on as master toy licensee for DC Comics characters and the rest of the DCU. This includes thousands of heroes and villains from the DCU. This deal goes all across Mattel's core brands including Hot Wheels, Matchbox, Barbie, Mattel Games, and Fisher-Price.
“Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business—a business anchored by our long-term partnership with Mattel,” said Brad Globe, President, Warner Bros. Consumer Products. “With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages.”
This extension also includes the rights to create toys based on upcoming DC Comics films, animation, and television shows that are developed during this agreement. Mattel is ready to start work on two of WB's theatrical releases: Batman v. Superman: Dawn of Justice and Justice League. This deal also includes the rights to develop product based on some of these DC television properties: Arrow, The Flash, Gotham, Constantine, and iZombie.
“In our fifteen years of collaboration with Warner Bros. Consumer Products, Mattel has been honored with bringing the stories and characters of the DC Comics universe to life in toy form,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel. “Mattel’s robust portfolio has helped extend DC Comics properties to new consumers utilizing the toy brands they know and trust. We are excited to continue our partnership, and look forward to supporting upcoming entertainment launches and franchise development.”
Look forward to big things from the extension of this partnership in the future.