Comic Vine News


The Importance of Superbowl Trailers for Superhero Movie Success

Every year, fan gets treated to a new slew of comic book movie trailers during the Super Bowl. This year, the hype seems to be gone. What happened?

Love it or hate it, the Super Bowl is an event you probably sit down to watch every year, whether you actually watch the game or are just hanging out with friends. According to the Huffington Post, the Super Bowl is not only the most watched thing on television, but last year broke huge records. Last year's Super Bowl reached new heights as 111 million tuned in to watch the Green Bay Packers beat the Pittsburgh Steelers.What does this have to do with the world of comic books though?

No Caption Provided

How many people have you heard say "I just watch the Super Bowl for the commercials?" Answer: probably just as many that watch the big game for football. People watch the commercials mainly for the humor but just as many are tuning in to see trailers for that year's films. It's all about the hype for the upcoming year in cinema, and more importantly, for comic book fans, it's a chance to catch a first glimpse at upcoming comic book films. Last year, the Super Bowl had some pretty big movie trailers coming out for some pretty exciting films.

No Caption Provided

In 2011, fans got to see their first glimpse of Chris Evans as Captain America, running down the street and throwing that iconic shield. They also witnessed Cowboys and Aliens and then were hit over the head numerous times with a Transformers 3 trailer as well as the many Transformers tie-ins commercials. It was a decent year for comic book films, and a great year for Super Bowl trailers. This year, however, isn't looking on the up and up.

Normally, we here at Comic Vine know about the trailers being released during the Super Bowl, and you guys do too. Once a company announces their plans for a new trailer release, everyone on the web knows about it. However, aside from the Avenger's trailer we reported on earlier this week, which you can watch a teaser of here, this year, there haven't been any real announcements about whether or not we'll be seeing any new trailers. The question begs to be asked: "Where's the hype?"

This upcoming year has some HUGE comic related films coming out: Dark Knight Rises, The Avengers, G.I. Joe Retaliation, Ghost Rider: Spirit of Vengeance, and The Amazing Spider-Man. Yet we haven't heard anything about whether or not we'll be seeing new trailers for these films, aside from the Avengers. Recently, a new G.I. Joe Retaliation trailer was released. Why not wait for the Super Bowl, when more people will see it? We've also already had two Dark Knight Rises trailers (including this one), and an Avengers trailer. As for Ghost Rider, we've seen numerous trailers because the film comes out February 17th. The only thing missing is The Amazing Spider-Man, which is set for July 3rd, according to Imdb. Could it be possible that fans will get a sneak peek at this new film during the Super Bowl? Well, there have been no announcements as of yet, so we'll all just have to sit back and wait.

No Caption Provided

It's a big odd that there isn't more hype around Super Bowl Sunday trailer premiers. Most films already released trailers on the internet or in the theater, so if we see anything, it will most likely be repeats. It seems a tad bleak for fans for this upcoming Super Bowl Sunday. While comic fans may know every piece of information that gets tossed onto the web, the common person doesn't, so their knowledge of when these movies are going to be released and what they are is minimal compared to the savoy comic book internet surfer. If you want to get butts in the seats, you got to promote.

Maybe that's the thing though. Maybe the production companies are releasing a few trailers that day and just don't want everyone to know about it so fans are surprised and it makes it that much better. What do you guys think? What trailers are you looking forward to? Do you think that there's a lot less hype for comic book movies this year? Will they have an effect on this year's superhero movies?

No Caption Provided