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SUPERIOR IRON MAN Series and Avengers NOW! Initiative Announced

Find out who's behind Tony Stark's new direction and what Avengers NOW! is all about.

When Marvel announced Thor will be female, the publisher listed its big three as the God of Thunder, Captain America and Iron Man. Last night, a new Captain America was announced, so it was only logical that a big change would be heading to Tony Stark's world next. Announced via Entertainment Weekly, SUPERIOR IRON MAN will send the Avenger to San Francisco and he'll have an all-new armor. The series will begin in November and it's written by Tom Taylor and illustrated by Yildiray Cinar.

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Axel Alonso, Marvel's Editor-in-Chief, shared additional info on Stark's new ongoing. “The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all.” Alonso also remarked on the title's name and whether it has any similarities to SUPERIOR SPIDER-MAN. “Like the Superior Spider-Man, Superior Iron Man is a character that’s hard to root for.” Over at Mashable, they have a few extra details on the plot. They say Tony is releasing a mobile app -- one that'll use a version of Extremis -- which will allegedly offer people "the promise of beauty, perfection... and possibly immortality."

Marvel also provided EW with an image promoting the Marvel NOW! initiative. According to site, all of the characters in the picture will begin to play a large role in the Marvel universe.

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What are your thoughts on the House of Ideas' Avengers NOW! initiative? Are you excited to see a new direction for these characters and happy to see others will receive more of the spotlight? Let us know below!

Source: EW, Mashable