Holy cow! Where was I when this was first announced? (Probably recording our podcast). More importantly, why the heck hasn't James Robinson ever hinted that he had this cooking?
According to DC:
In the new series, Robinson reintroduces the Masters of the Universe® to comic readers with Skeletor having won a major victory and rewriting the world of Eternia where he now rules from Castle Grayskull and the Masters have no memory of their former glory. Adam is a simple woodsman haunted by dreams of a heroic warrior, wielding a powerful sword in battle. He is found by a mysterious sorceress who tells him his dreams are of the way the world should be, that he is Eternia's champion He-Man. Adam sets off on a quest to regain his power and reawaken the Masters of the Universe.
He-Man is definitely a strange character. I can't say I'm the biggest He-Man fan but I am so freaking excited over seeing Robinson and Tan do this story.