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DC's New Digital Comics Strategy: Same-Day Releases, Print Copy Bundle

How you can now get both print and digital copies of comics without paying full price for both.


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Earlier this week DC announced they would be renumbering and redesigning all of their major characters as well as releasing 52 new number one issues by this fall starting with an all new Justice League by creative team Geoff Johns and Jim Lee. In that same announcement came the reveal of the company's plans to make digital versions of their comic books available  for purchase on the same day of the books' release. Now, DC  has announced even more details about the same day releases of their digital comics. Up until now, if you wanted to read a digital comic and collect a physical copy, you would have to purchase the issue twice; once for your collection, and then a separate digital copy. Not only that, but the digital copy of the comic would often take weeks before it became available for online purchase. However, all that is about to change. Beginning with the first issue of Justice League due in stores this August, when readers purchase the physical issue, they will immediately have access to the digital copy of the comic for download on the same day.
 == TEASER ==

Those who want a physical copy of JUSTICE LEAGUE to read and collect, as well as the ability to download it onto their favorite device for easy transport, get ready. Each print edition of the comic book and an individual code for digital download will be wrapped in a poly bag and available for $4.99. Separately, the standard version will retail for $3.99 and the digital version will retail for $3.99.

For many readers, one of the biggest drawbacks of the digital comic book reading experience was having to purchase the same comic twice and in two different formats. Additionally, the digital version of a comic would often take several weeks before becoming available for download through the DC Comics digital app. 

Both digital and print editions of DC’s comics will have parity pricing for the first four weeks of release; thereafter, the digital titles drop in price down to our standard 1.99 digital price point. Oversized issues, including JUSTICE LEAGUE #1, will start at $3.99 and drop to $2.99 after four weeks.

 Now that digital versions will be available on the day of release and consumers will have the option of downloading the comic after purchasing the physical copy without having to spend more money, we may see a lot more people reading their comics digitally. Not only that, but digital versions of the comics will also be less expensive to purchase than physical comics by a whole dollar. Between the announcement that DC will be renumbering and redesigning their characters, and now making their comics available for purchase on the same day of release, it seems DC Comics is certainly taking a more progressive approach to the industry. The question still remains, how will this affect comic book retailers across the board? Are you happy about having a digital option on the day of release?
 
Source DC Source

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pikahyper

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Edited By pikahyper  Moderator
@carnivalofsins00 said:
Thats cool. But wait, the first four physical issues of Justice League will cost $3.99?
No just the first issue is $3.99, subsequent issues will be back at the $2.99 price for just the physical copy. For the digital+paper combo it will be a dollar more then the regular cover price.
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Gambit1024

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Edited By Gambit1024

Huh. I just noticed that Green Lantern doesn't have his ring on in that picture. Now it's bothering me. 

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Baron_Emo

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Edited By Baron_Emo

Lately my collection has been getting out of hand just trying to keep up with current books. I really like the idea of digital new releases. I would buy some manner of tablet for this. 

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B'Town

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Edited By B'Town

I like digital comics with my print copy, this is good new.   
 
I like print because I like it in my hand.  Plus, I like to collect for my library. 
 
I love Digital because the ART IS SO DAMN beautiful when you have it blown up on a big HD screen, just gorgeous.  I can see myself forking out for the books I really love, if there are any left to love.  heh.  :}

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deactivated-62aa3e6022c4b

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I rock bound copies of things I read myself, but for those who do want to read on the go and still have a print copy this is a really cool idea

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justafan

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Edited By justafan

DC really likes the number 52

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dorsk188

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Edited By dorsk188

So is every issue going to come in a polybag like Wizard used to, or is there going to be adhesive or an insert in the comic with the code in a tiny little bag?  If the latter, what's to stop someone from stealthily ripping out the codes and taking them home for a free digital comic? 
 
Honestly, I think I'd rather they move to a straightforward subscription model.  2.99 for any physical comic completely separate from a 14.99 a month for access to the entire digital DC library with same-day releases and every back issue (but nothing physical that may accrue value...maybe...although it's looking more likely if digital comics make paper ones vanishingly scarce).

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pikahyper

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Edited By pikahyper  Moderator
@dorsk188 said:
So is every issue going to come in a polybag like Wizard used to, or is there going to be adhesive or an insert in the comic with the code in a tiny little bag?  If the latter, what's to stop someone from stealthily ripping out the codes and taking them home for a free digital comic?
It says right in the article quote that they are coming wrapped in a polybag so it would be exactly like Wizard used to be. And I'm sure you won't just be able to enter the code and get the comic free and clear, you will more then likely have to register an account and it will store identifiable information that can be used to track the person down if needed.
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dorsk188

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Edited By dorsk188
@pikahyper said:
@dorsk188 said:
So is every issue going to come in a polybag like Wizard used to, or is there going to be adhesive or an insert in the comic with the code in a tiny little bag?  If the latter, what's to stop someone from stealthily ripping out the codes and taking them home for a free digital comic?
It says right in the article quote that they are coming wrapped in a polybag so it would be exactly like Wizard used to be. And I'm sure you won't just be able to enter the code and get the comic free and clear, you will more then likely have to register an account and it will store identifiable information that can be used to track the person down if needed.
Oh, I see.  I misread that originally.  I had this image of an insert with the code, but since they're selling two different editions of each comic (one in a bag, one not), I was just confused.  I've got to say I'm skeptical that it's a good strategy, though.  Retailers only have so much space available and I'm not sure how effectively doubling the catalog (though not the actual number of comics)  will shake out in the shops.
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pikahyper

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Edited By pikahyper  Moderator
@dorsk188 said:
Oh, I see.  I misread that originally.  I had this image of an insert with the code, but since they're selling two different editions of each comic (one in a bag, one not), I was just confused.  I've got to say I'm skeptical that it's a good strategy, though.  Retailers only have so much space available and I'm not sure how effectively doubling the catalog (though not the actual number of comics)  will shake out in the shops.
If you check one of my earlier comments I mentioned my thoughts on the retailer side.
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Fantasgasmic

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Edited By Fantasgasmic

Does anyone else feel like this

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pikahyper

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Edited By pikahyper  Moderator
@Fantasgasmic said:
Does anyone else feel like this
lol nice :D
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NightFang3

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Edited By NightFang3
@ProjektGill said:
Wow, DC is doing some great stuff in the digital market. Marvel better get their stuff together.
I think Mravel is to busy with their movies to even care.
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dorsk188

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Edited By dorsk188
@pikahyper said: 
If you check one of my earlier comments I mentioned my thoughts on the retailer side.
You said everything I was thinking.  I think you're exactly right on all points.
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Eyz

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Edited By Eyz

I think it's for the best. Even if material issues stop being released someday.
I'm a Trade Paperback kinda guy. And combining the digital market with the 1st printing is a great thing.
 
Hey! In Europe comics do just fine (better?) by simply being released in collected volumes and not being "prepublished" in magazine formats anymore.

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Sekele

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Edited By Sekele
@They Killed Cap! said:
i dont want digital comicbooks.
Well, you can always buy the real thing then  
No-one is forcing you to go digital, but many people will probably appreciated this option 
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Out_of_Space

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Edited By Out_of_Space

Hmm.......sounds good!!!
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fodigg

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Edited By fodigg

I like that this allows retailers to sell digital copies, I don't like that it only goes one direction RETAIL >> DIGITAL. That will convert customers away from stores. It'd be nice if DC ran a promotion that would push some customers the other way, meaning you could buy a digital bundle that comes with a coupon through Diamond or something for redeemed purchase in a local shop.

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KamenRider00

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Edited By KamenRider00

We are now on our way to whole new age of comics: The Digital Age.

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Iron_Lad

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Edited By Iron_Lad
@KamenRider00 said:
We are now on our way to whole new age of comics: The Digital Age.
I don't like the prospects of this coming "digital age" of comics. You might as well say goodbye to your local comic book shop if the majority of comic book readers embrace digital distribution in the near future.
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RareCheshire

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Edited By RareCheshire

I like this idea, I hope the digital version are in good quality! This would be very handy.

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Son_of_Magnus

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Edited By Son_of_Magnus

I'll stick to physical issues. Just doesn't feel right reading them digital. Plus I enjoy collecting and completing runs.

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Edited By GeeWhiz

This is fantastic news!  One of the reasons I stopped collecting comics over 12 years ago is because I just didn't have the storage space anymore.  If I had unlimited storage space I would prefer printed issues but I've been impressed with the reading experience offered by Comixology.  This might be the incentive for me to get back to reading/buying comics again. 
 
I have an idea of how to help local comics shop make the transition to digital comics!  I used to love going to the comics shop every week to pick up my new comics and hope to see them be able to survive and thrive in this transition period.  Here's my idea: 
 
Develop a system where customers can "register" their tablets at the local comics shop and have the ability to download their comics at the shop for a discount.  In other words, you can download your comics at home but if you buy and download it at the local comics shop, you'll get a discount!  The local shop gets a piece of the pie, comic readership is (hopefully) increased as old readers (like me) come back and new readers are generated with the new media and the weekly comics buying, gathering and discussing at the local shop is kept alive!  Yay!  Everybody is happy!

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Edited By darthfoo

I hate the potential impact on Comic shops but love the idea. The Comic Book Industy is just starting to experience what our friends in the Newspaper and Magazine industry have dealt with for the last decade. I like technology and progress but hate that it has a negative impact on the livelihoods of people I call "friend."

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pikahyper

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Edited By pikahyper  Moderator
@GeeWhiz said:
This is fantastic news!  One of the reasons I stopped collecting comics over 12 years ago is because I just didn't have the storage space anymore.  If I had unlimited storage space I would prefer printed issues but I've been impressed with the reading experience offered by Comixology.  This might be the incentive for me to get back to reading/buying comics again.  I have an idea of how to help local comics shop make the transition to digital comics!  I used to love going to the comics shop every week to pick up my new comics and hope to see them be able to survive and thrive in this transition period.  Here's my idea:  Develop a system where customers can "register" their tablets at the local comics shop and have the ability to download their comics at the shop for a discount.  In other words, you can download your comics at home but if you buy and download it at the local comics shop, you'll get a discount!  The local shop gets a piece of the pie, comic readership is (hopefully) increased as old readers (like me) come back and new readers are generated with the new media and the weekly comics buying, gathering and discussing at the local shop is kept alive!  Yay!  Everybody is happy!
It was announced a while back that Comixology was releasing an API service that allows LCS to sell digital comics via their own websites for a cut of the profit, from what I've seen though the adoption rate for it has been miniscule.
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GeeWhiz

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Edited By GeeWhiz
@pikahyper: Actually, what I was thinking of was a method to encourage people to physically go to their LCS.  I have a Nook Color (that I specifically bought with the hope that it could become a good digital comic book reader someday) and if I physically take it with me to my local Barnes and Noble store, I can use their wi-fi for free and get special deals.  I've never actually done this yet but my brother has an original Nook and he has done this and he told me that he would see coupons appear on his Nook that he could use at the store. 
 
Anyways, what I was thinking was a system where customers can take their reading device (Nook Color, Android Tablet, or iPAD etc.) to their LCS and register it so they could use the store's wireless system to buy digital comics more cheaply than at home or through a website.  It would be sort of like the subscription service I had at my old LCS where I would go to the store and they would have my comics already picked out for me.  So every week, we would go to our LCS with our reading devices -- log into their wireless system and grab our latest issues.  Instead of a group of people carrying a stack of the latest issues and talking about comics, you would have a group of people carrying their digital reader device and talking about comics with the other customers.
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pikahyper

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Edited By pikahyper  Moderator
@GeeWhiz said:
@pikahyper: Actually, what I was thinking of was a method to encourage people to physically go to their LCS.  I have a Nook Color (that I specifically bought with the hope that it could become a good digital comic book reader someday) and if I physically take it with me to my local Barnes and Noble store, I can use their wi-fi for free and get special deals.  I've never actually done this yet but my brother has an original Nook and he has done this and he told me that he would see coupons appear on his Nook that he could use at the store.  Anyways, what I was thinking was a system where customers can take their reading device (Nook Color, Android Tablet, or iPAD etc.) to their LCS and register it so they could use the store's wireless system to buy digital comics more cheaply than at home or through a website.  It would be sort of like the subscription service I had at my old LCS where I would go to the store and they would have my comics already picked out for me.  So every week, we would go to our LCS with our reading devices -- log into their wireless system and grab our latest issues.  Instead of a group of people carrying a stack of the latest issues and talking about comics, you would have a group of people carrying their digital reader device and talking about comics with the other customers.
A part of the Comixology plan was to allow shoppers to buy in store at terminals and such so it does cover your idea. Problem with all that though is that the comic book store would have a lot of additional up front costs and monthly costs and it is doubtful that they would even break even let alone make any profit off it hence why the service has low adoption. As for the costs I have never seen a LCS with wifi (none around me have it) and a few may have internet for just the employees if they have large online stores and need to constantly keep up with online sales so those that don't would need to spend money monthly on a high speed business internet connection and then there are all the hardware costs; modem, router and a computer if they didn't have one already. Then they also have to worry about security so they would have to make sure nobody could hack in and that if they have their own internal network no customers could get in to it and compromise financial data and such and if they utilize the Comixology API they would need a fairly expensive website to use it if they don't already have one. Additional costs could also come from needing tech support or help with installation if the store employees aren't tech savvy. The costs can add up quickly to offer such a "simple" service and it is uncertain if there would be any ROI.

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